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Understanding Your AMP Plan Options: Flex vs. Bundle

Learn the differences between AMP Flex and AMP Bundle plans so you can choose the option that best fits your marketing volume and business needs.

Our core service is the AMP Platform offered to Distributors (resellers) in the Promotional Products Industry.

AMP offers two distinct plan types designed to fit different marketing needs and business sizes. Whether you're just getting started with digital marketing or running high-frequency campaigns for a large customer base, there's an option built around the way you work.

Starting your free trial? All new accounts begin on AMP Flex by default. As you use AMP during your trial, the platform tracks your activity and will recommend the plan that best fits your usage before your trial ends. You'll need to select a plan before the trial period is over to continue without interruption — but you don't have to guess which one is right. AMP does that analysis for you.

AMP Flex: Pay-As-You-Go

AMP Flex is a pay-as-you-go plan designed for distributors who want complete control over what they spend. Rather than committing to a flat monthly fee, you only pay for the marketing activity you actually use — making it an ideal fit for businesses with lower or unpredictable campaign volume.

Flex works like an à la carte model. Your costs are calculated based on the specific channels you use and the scale at which you use them. Email costs scale with the size of your send list, and social or video campaigns are billed per campaign. If you have a slow month, your costs reflect that. If you ramp up for a busy season, you can do so without being locked into a tier you don't need year-round.

Billing occurs at the end of your billing cycle. Usage accrues throughout the month and will be calculated and billed at the end. Monthly billing cycles start on the first day of your trial.

Who AMP Flex Is Best For

Flex is a strong fit for distributors who:

  • Send emails or run campaigns on an occasional or seasonal basis

  • Want to test the waters with digital marketing before committing to a larger plan

  • Have a smaller customer list and don't need high-volume sends each month

  • Prefer to keep tight control over marketing spend on a month-to-month basis

Flex is the most cost-effective option when your campaigns are infrequent or your contact list is small. As your volume grows, it may be worth revisiting whether Bundle makes more sense.

AMP Bundle: All-Inclusive Flat Rate

AMP Bundle is a flat-rate plan that bundles all of AMP's core marketing services into a single predictable monthly or annual price. It's built for distributors who market to their customers consistently — emailing their list regularly and maintaining an active presence on social media throughout the month.

With Bundle, you don't have to track individual campaign costs or worry about usage adding up. Everything is included, so your team can focus on creating great content and staying in front of customers rather than managing a budget line by line. Choosing an annual plan locks in an even lower effective monthly rate, making it the most cost-efficient option for high-volume marketers.

Billing occurs upfront, at the beginning of your billing cycle. Your billing cycle is determined by the first day you started your trial subscription.

Who AMP Bundle Is Best For

Bundle is a strong fit for distributors who:

  • Email their customer list on a regular, recurring basis — such as weekly promotions or product announcements

  • Want to maintain consistent activity across email, social, and video channels

  • Prefer a predictable, all-in monthly cost rather than variable usage-based billing

  • Have a medium-to-large contact list and run campaigns frequently enough that per-usage fees would add up quickly

  • Want to give additional team members — like salespeople — access to AMP without adding per-seat costs

Choosing the Right Plan

The simplest way to think about it: if your marketing is occasional and you want to stay lean, Flex is likely your fit. If you're committing to regular, multi-channel outreach and want all the tools at your disposal for one flat price, Bundle is likely the better value.

If you're in your trial period, you don't have to figure this out on your own. AMP monitors how you use the platform and will surface a plan recommendation based on your actual activity — so by the time you need to choose, you'll have real data to guide the decision. Just make sure to select your plan before the trial ends to keep your account active.

Still have questions? Reach out to your PromoPulse account team — they can help you think through your marketing goals and make sure you're set up on the right plan from the start. Here is a link to our Pricing Calculator as well.

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