Recommended Campaign Frequency
We’ve designed AMP to provide the perfect balance of visibility without overwhelming your audience:
Email: Once a week
Social (Image Posts): Twice per week
Video (Social Video Posts): Twice per week
That’s 5 unique, engaging product campaigns each week across multiple channels. This ensures your customers see you consistently in their inbox, in their social feeds, and in eye-catching video content.
Note: Out of the box, AMP sets this schedule for you and spreads campaigns evenly at optimal times. You’re in full control and can adjust the frequency at any time.
There are no minimums — you can run fewer campaigns or adjust based on your goals and budget. The maximum is 2 social + 2 video campaigns per week and one email campaign per week to an unlimited number of subscribers.
What is a “Social Campaign”?
A social campaign is an image-based post showcasing trending promotional products.
AMP automatically distributes these posts to your connected social media accounts — including Facebook, LinkedIn, X, Instagram, and TikTok. You can see real examples of our content on the AMP Social Facebook page.
Why Social: Image posts are a fast, effective way to stay visible in your customers’ feeds. They highlight fresh product ideas in a simple, eye-catching format that builds familiarity and brand presence. Social campaigns help you look active, modern, and professional — keeping your business top-of-mind without adding extra work.
What is a “Video Campaign”?
A video campaign is a short-form video highlighting trending promotional products.
AMP automatically distributes these posts to your connected social media accounts — including Facebook, LinkedIn, Instagram, YouTube, and TikTok. You can see real examples of our content on the AMP Video YouTube page.
Why Video: It’s an effective way to engage audiences who consume content through motion and sound. Video brings products to life with richness and dimension, helping brands capture attention and drive stronger engagement across social platforms.
Supported Social Platforms
AMP supports distribution to all major platforms:
Facebook
LinkedIn
X (Image Posts)
Instagram
YouTube
TikTok
If you don’t see one you wish to use, please let us know!
How Many Campaigns Do You Recommend?
Social campaigns per month: Our recommendation of 2 image + 2 video posts per week works out to ~16 social posts per month (8 images, 8 videos).
Emails per month: 4 emails (1 per week).
This cadence is a great starting point and ensures your marketing stays consistent.
What is a “List” and How Do I Use It?
Your email list is the group of customers and prospects you market to. Typically, this comes from:
Your existing email platform (ie. MailChimp, etc)
Your e-commerce website
Integrations with other industry platforms (we integrate with DistributorCentral, Facilisgroup Syncore, HubSpot, Mailchimp, Mailjet, Zapier, Zoho and more)
Past order contacts or customer lists
Using the Idea Generator
Your Idea Generator is an essential part of your AMP account. Here are the best ways to leverage it:
Add it to your website – Embed it or link to it so prospects can browse product ideas directly.
Include in email signatures – Add a link like “Shop Product Ideas” under your email signature so every email becomes a marketing opportunity.
Campaign destination – All email, social, and video campaigns automatically link back to your Idea Generator, driving traffic to your branded content hub.
This ensures customers always have an easy way to find ideas and contact you when ready to buy.
Idea Generator statistics are accessible through AMP's Analytics Portal.
Product Selection
Our system automatically selects fresh, new content for each of your campaigns. To keep things exciting for your customers, we never reuse products from any of your previous campaigns.
24 hours before your campaign is scheduled to send or post, you’ll receive an email preview showing which items have been selected. If you’d like to remove or replace any of them, simply contact us within that 24-hour window, and we’ll be happy to swap them out for other options.
All our content is provided from suppliers in North America (Canada and the United States).
Key Takeaways
AMP gives distributors an all-in-one, automated marketing platform.
Fully customizable: you can choose emails only, social only, video only, or the full suite.
Our recommendation: 1 email + 2 social + 2 video per week = 5 campaigns total.
The Idea Generator expands reach through Google search, website embeds, and campaign links.