Here are ideas to help boost engagement and sales with AMP.
AMP Power Plays: Promote your Idea Generator to clients as a valuable marketing tool that provides 24/7 creative inspiration. Drop the Idea Generator url into your email signature, link it in your social bios and display it on your website. Drive client usage: Position it as a 24/7 creative tool to help your clients brainstorm and self-serve ideas. This increases engagement and builds stronger connections.
Study your Analytics Portal > Show only Active Subscribers
Locate Warm Leads in your Analytics Portal - Follow up effectively: Sort subscribers by clicks, review their activity, and reach out to those who have clicked multiple times but haven’t submitted requests. This allows you to prioritize warm leads and better understand their needs.
Create a follow-up plan
Review reports the week after emails are sent, focusing on opens and clicks. If someone has multiple interactions, thank them, ask if they need help with anything specific, and remind them emails showcase only a small sample of products. Offer to help brainstorm ideas for their project.
After each email campaign, review opens and clicks.
Engage with contacts showing repeated interactions. Send thank-you notes, address specific needs, and offer to provide more ideas or brainstorm solutions.
Use these opportunities to remind them that your emails showcase just a fraction of your available products and services.
For the ideal client, it might be a great idea to send a sample of the item—either a spec or a random one—along with a thoughtful note such as, "I thought you might enjoy seeing this up close and in person. “We thought you’d like to see this in person. Imagine featuring your brand on it—we’d be happy to make it happen!”
Enhance Social Engagement - Consider sourcing a local college that offers a marketing program. Students frequently seek practical experience, allowing you to delegate tasks and concentrate on your core business.
Focus on high-potential clients likely to appreciate the gesture and convert into orders.
Partner with local marketing students or interns to manage social media posting and engagement.
Focus your time on higher-value selling activities while ensuring your social presence remains vibrant and engaging.