Not every subscriber is equally ready to buy — but some are dropping clear hints. The AMP Subscribers Analytics report surfaces customers who are actively opening your emails, browsing your lookbooks, and clicking through your content. These are your warm leads: customers who are already engaged and just waiting for the right outreach.
When you know who's actively engaged, you can focus your follow-up time where it counts most — reaching out to customers right when their interest is at its peak, not weeks after it's faded. Use this report regularly to build a short, prioritized list of customers worth a personal call, email, or tailored offer.
How to Identify Active Subscribers
In the left navigation menu, click the Analytics icon (the arrow with stars icon) to open the analytics menu, then click Subscribers.
2. In the upper right, enable the Show only Active Subscribers toggle. This filters the list down to only those customers who have recently engaged with your AMP content, removing inactive contacts from view.
3. Click the Showing activity for: date range selector and choose Last 30 Days — or select another timeframe that fits your outreach cadence. This focuses the results on subscribers who have been active within that window.
You now have a focused list of your most engaged subscribers. Each row shows opens, item views, clicks, and any quote requests — exactly the signals that tell you who's ready for a follow-up conversation.
Pro tip: Sort the list by Views or Clicks to quickly surface your highest-intent customers. A subscriber with many item views but no quote request yet is often just waiting to be asked.