Campaign Schedules let you automate recurring email campaigns — like a weekly product roundup — so you don't have to build and send a new campaign by hand every time. Once a schedule is set up, AMP automatically generates and sends campaigns on the cadence you choose.
Accessing Campaign Schedules
From the AMP Dashboard, find the Campaigns section.
Click Manage Schedules.
The Manage Schedule dialog opens, showing any schedules you've already created. Each one lists its cadence, send time, and next send date, along with icons to edit, pause/resume, or delete it.
Creating a New Schedule
In the Manage Schedule dialog, click the + button in the top right.
Choose a campaign type. Email is available by default; Social and Video require connecting social accounts first. You can also start from a saved template using the Choose a template... dropdown.
Setting the Recurrence
Set Starts on to the date and time the schedule should begin.
Optionally click Set end date to add a cutoff date after which the schedule stops generating campaigns.
Choose how often it repeats with Every [number] week/month.
Choose how the day is determined: on lets you pick specific days of the week (e.g. every Monday), while on the lets you pick a specific occurrence instead, like "the first Monday" of the month.
As you adjust these settings, the Upcoming campaigns preview updates to show the next several dates your schedule will run on.
Each schedule is limited to one campaign per week, so the shortest interval you can set is weekly.
Choosing Your Audience and Layout
Under To:, choose which subscribers should receive the campaign — All Subscribers or a specific list. Click Manage Subscribers to edit your lists.
Choose a layout: List displays individual items in a clean two-column grid, while Featured Product puts one product front and center with a large image.
Selecting Featured Product adds a CTA Button Text field and a Headline field so you can customize the callout, and limits Items Per Campaign to 1 since only one product is featured.
Customizing Subject Line and Message Body
For Subject Line, choose Stock to use a default subject, AI Generated to let AMP generate one automatically, or Custom to write your own (up to 280 characters).
For Message Body, choose Stock, AI Generated, or Custom. Custom messages support both plain text and HTML (up to 5,000 characters) using the toggle above the text box.
Set Items Per Campaign to control how many products are included each time the schedule runs.
Saving Your Schedule
Once everything looks right, click Create Schedule (or Save Changes if you're editing an existing one).
You'll return to the Manage Schedule dialog, where your new schedule now appears alongside an Estimated Monthly Bill for all your active schedules.
Editing, Pausing, and Deleting a Schedule
From the Manage Schedule dialog, each schedule has three icons:
The pencil icon opens the same configuration form so you can make changes.
The pause/play icon toggles the schedule between active and paused, without deleting it.
The trash icon permanently deletes the schedule.
Deleting a schedule takes effect immediately and cannot be undone — there's no confirmation step, so double-check before clicking the trash icon.