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What is a “List” and How Do I Use It?

Your email list is the group of customers and prospects you market to. Typically, this comes from:

Updated over 3 months ago
  • Your existing email platform (MailChimp, etc.)

  • Your e-commerce website

  • Integrations with industry platforms (DistributorCentral, Facilisgroup Syncore, HubSpot, Mailchimp, Mailjet, Zapier, Zoho, and more)

  • Past order contacts or customer lists

  • CSV or Excel File

Managing Your List in AMP

At its core, your list is simply a collection of email addresses—but how you manage it makes all the difference. Here’s what you need to know:

  • Email addresses are required. Adding names is optional but great for personalized greetings.

  • Not sure about a contact’s first name? You can remove names to avoid errors.

  • Integrations make life easier: once connected, new contacts sync to your AMP email list automatically. You can also upload updated .csv files anytime.

  • Update often: Refresh your lists directly from your Portal Home Page under Update Your List > Update Your Subscriber List.

  • Keep in mind: removing contacts from your CRM does not automatically remove them from your AMP list.

  • View subscribers anytime: log in to your Portal → go to Update Your List > View Subscriber List.

  • We handle bounces & unsubscribes. If a client requests removal directly, just forward the request to [email protected] and we’ll take care of it.

  • Do contacts on your list provide consent for third-party communication? Yes. Every email includes an easy opt-out link.

Keeping your list current ensures your campaigns reach the right people, stay compliant, and deliver the best results.

Data Sources

CSV File - You can upload a CSV file out of your system. As long as the file contains an email address, we can normally import it without any changes. If you want to build a file, here is an example.

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